Google fit Android on under pressure from Europe

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Google past Android aan onder druk van Europa

Androidgebruikers get explicitly the question of which search engine and browser they want to use.

Google has deep pockets, yet it is the American techbedrijf the penalties of Europe tired. In the future, to avoid conflict, the already its business model. Who the operating system …

Google has deep pockets, yet it is the American techbedrijf the penalties of Europe tired. In the future, to avoid conflict, the already its business model. Who the Android operating system on his smartphone, in Europe the question or he has no other browser or search engine wants to install.

Thus hopes Google a struggle of ten years with the European Commission at the end. Today, the companies get to hear what penalty gets imposed in the third and final research that the European Commissioner for Competition, Margrethe Vestager, has conducted. The last two things cost Google already has a billion euros; an amount that the company can easily pay, but now there are European elections at the door, and so a new commissioner will be appointed, it seems Google still want to avoid also with Vestagers successor to clash.

“We have listened to feedback from, among others, the European Commission. In the coming months, we will be our products even further update, ” writes Kent Walker, one of the toplui of Google, in a blog post.

Concretely, users will be asked if they use Google Chrome as browser want setting. Who says no, another browser to download, like Firefox or Opera.

In addition, users can also have a different default search engine than Google, that they now automatically presented. They get the question or they want to install, or for other options like Bing or Yahoo choose.

Search results

Google has also adjusted how and where certain search results to be displayed. Vestager had earlier said that Europe examined how Google competitors treated for searches around jobs and local services. Start now, European users who are searching for jobs, products or services in their region, links to competitors ‘ websites to top Google’s own results. They also appear above paid ads to Googles own services.

The penalty that Google today have come to expect, revolves around AdSense. That its subsidiary is acquiring online advertising. Companies that a search of Google on their website, wanted to places, were contractually obliged to serve ads from AdSense to give priority to those of competitors. Last year, Vestager, the Google subsidiary Android a fine of 4.3 billion euros because of the abuse of marktoverwicht on the market of operating systems for smartphones. That was the largest fine ever. And the year before was given Google a fine of 2.4 billion euros since the its own comparison sites systematically take precedence gave the results of his search engine.

This time, the penalties are more limited in scope.