Sander Vermeulen, business developer of Bricks & Leisure.
Hotel rooms, student flats, assistentiewoningen or holiday accommodations in the Ardennes: all of them may be interesting for investors who tuk are at a relatively modest but fairly certain returns. A beleggingsvastgoed specialist property developer has a strong sales team need to the psychology of potential buyers sees. A fun challenge for young commercial talent.
Beleggingsvastgoed is in recent years heavily in the elevator. “Since our launch six years ago, we are working on that,” says Sander Vermeulen, business developer at Bricks & Leisure. “So, we differentiate ourselves from traditional developers. We put focus on ‘leisure’ real estate: hotels and resorts that we manage ourselves, but which we have the rooms to sell to investors.”
“An example of our projects in West-Flanders is the Ibis Budget hotel in Jabbeke, that in december last year opened its doors. We exploit the Radisson Blu Balmoral in Spa and build hotels in the Ardennes and Liege. And as West-Flemish group, with locations in Ghent and Brussels, we can look also across the borders. Soon we pull up to Disneyland Paris for a hotel project and we are prospecting a lot in the Netherlands.”
Hotels are now established as an investment product, but especially institutional investors such as insurers and pension funds. “With our business model, we try rendementsvastgoed open up for private investors. As a member of our sales team tries to give you that than to convince.”
“We try to make a difference in an industry that is not always a good reputation, because some building promoters, yields of 7 to 8 percent or more promise. Oh, yes, you’ll always have cowboys who the others are difficult to make. While we assume a realistic rate of return of 3 to 4 percent. In the current market is still a good investment!”
Bricks & Leisure has grown rapidly: in six years grew the company to 70 employees. “In addition to the backofficemedewerkers and the forty employees that work in the hotelexploitaties is our business very much depends on our sales and marketing team,” says Sander Vermeulen.
“Our business model is more established in the anglo-Saxon countries, where beleggingsvastgoed nothing new. With us you can see the age of our employees that this novelty mainly young people attracts. Young economists and handelswetenschappers start but happy to be with us, but we also have transfer students from consultancies that are more commercial and want to work.” A young team in a young company culture with a vrijdagdrink, incentives and a minivoetbalploegje that also walk with the Warmathon.”